Resonance Japan Fashion Week (JFW), which create less so brisk Japanese designers must find another strategy in order to maintain their sales this year. Some choose to expand the market with a chop to the country to the Middle East or even Europe. However, for those with limited funds, the local market is still a choice with some modifications.
Designers who choose the market trying to attract international buyer with a more simple collection. However, without loss of avant garde vibe that this is indeed a strength of Japan in the international runway.
Market for Asia and the Middle East, Japanese designers have a different strategy. They offer a cultural thickness, eksotisme in modern packaging. Style that will easily accepted that Asian consumers are still bound by the traditional and eksotisme East.
While the local market, dominated the street fashion. This year, which is the street fashion retailers and designers are in the local market take image of a dark, nearly Comical. See collections Motonari Ono that looks like a mixture of heroic and comic style harajuku youth of Japan, while giving GVGV alternative rock with the chic style of a more aggressive.
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