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Sport and mode combined

Written By dewihaqi on Senin, 16 November 2009 | 21.44


Field sports arena can be a fashion show. When traced further, fashion and sports world is not really good friends.

In terms of order modes, both in fact have a much different character. On stage fashion, fashion transformed into something beautiful, full of feminine detail, some even appear extravagant.
This certainly is inversely related to Sportswear, which is more concerned with function than appearance alone.

But lately both established intimate relationships. Fashion and sport apparently decided to collaborate. Not only on the catwalk but also in the field. On the catwalk, fashion and sports cooperation conducted several major Sportswear brands, like Adidas, Puma, and Reebok.

Although the collaboration was looking sweet, beyond all else that is not related to the business. The designer aims to embrace the broader market, while the brand in terms of benefit design, and of course the level of sales.

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